Bethany (Beth) DeMarco has joined Preferred Mutual Insurance Company ("Preferred Mutual") as the Manager of Corporate Marketing Communications, Consumer and Market Research. In her new role, Beth leads the execution of Preferred's brand strategy, corporate marketing and communications, public relations, and market and customer research.
Beth has more than 15 years of experience in a broad scope of marketing functions and various management roles. Prior to joining Preferred Mutual, Beth was the Director of Marketing and Alliances for Highstreet IT Solutions, LLC, where she established and executed marketing strategy, managed partnerships, oversaw lead generation functions, and researched and analyzed market and competitive intelligence. Beth was also previously the Manager of Marketing and Communications for the World President's Organization and the Director of Publications for Sufka and Associates.
Beth earned her B.S. in Business Management from the State University of New York (SUNY) at Geneseo, and her M.B.A. from Clarkson University.
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